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AW25 - THE HUG






AW25 - The Hug.

This collection started with an obsession with vintage photographs of homosexual couples. Secret memories. Pictures of happy queer men and women being themselves for a moment infront of a camera. The outside world could not give them permission to be themselves at the time. Somehow, even today I can feel their reality in my own life. The small shames of being who I really am and what I really want to do. Many of the photographs were couples hugging. The hug somehow became a fixation for me from these photographs. 

The extra sleeves as ‘hugs’ is the reminder of the fact that I or you, have a friend who supports you, you have a family that loves you, you have a community behind you - you are not alone. 

The collection is build as a mini capsule. Shapes and items we all know and love. I infuse color and new proportion to these items. Ihe same items are also used as the foundation for my conceptual element that is ‘the hug’.






ALL RIGHTS RESERVED OLIVER OPPERMANN